For Montgomery, the choice to forgo a bra was not simply a matter of personal preference, but rather a deliberate creative choice made in collaboration with the show’s producers and costume designers. As “Bewitched” evolved and entered its later seasons, the character of Samantha became increasingly associated with themes of liberation and empowerment, mirroring the changing social attitudes of the era. By opting to go braless, Montgomery sought to embody Samantha’s confident and free-spirited nature, challenging traditional notions of femininity and embracing a more natural and relaxed aesthetic.
Moreover, the decision to forego a bra also had practical considerations, as the restrictive undergarments of the time could often prove uncomfortable for actresses during long hours on set. By allowing Montgomery to forgo a bra, the show’s creators aimed to prioritize her comfort and ensure that she could fully embody the character of Samantha without unnecessary constraints. While Montgomery’s wardrobe choice may have been unconventional for its time, it ultimately served to deepen the character’s complexity and resonate with audiences in a way that reflected the spirit of the times.
